Interesting. He goes by the stage name Will.i.am, which turns William into a form of the sacred name: Will I AM.I AM brings up two interesting links. First, it appears once in the Old Testament, at the Burning Bush. When Moses asks who it is he should tell the Children of Israel that has sint him to them, I AM is the name given. The story of the Exodus, and Moses and Pharoah I think is relevant here given the other symbols, as well as the future story of the Seer in 2 Nephi 3 and the ensuing modern-day Exodus (from this world, I believe).Second, and directly from the first, is we have another very specific reference to 3.14 or Pi. The passage with the name I AM comes from Exodus 3:14.
I replied:
I also used to use "will.i.am," which is how I became aware of Mr. Adams's existence. Someone tried to sell me the domain name will.i.am after first offering it to the rapper, who wasn't interested.William James has two instances of "I AM" (since J is historically a form of the letter I), corresponding to "I AM THAT I AM."Will.i.am also alludes to Dr. Seuss's "Sam-I-Am." Sam is short for Samuel, which, appropriately enough, means "the name of God."
So we have will.i.am and Sam-I-Am, plus a note that in more traditional spelling -- prior to the introduction of J as a distinct letter from I -- my middle name would also have included I AM.
This afternoon I suddenly remembered these pages from Take Away the A -- the alphabet book that entered the sync stream in "The Ant Money experiment: Immediate results" (May 19).
It says "Without the J, JAM I AM." This is obviously related to Sam-I-Am and will.i.am, and also to my note about the history of the alphabet: "Without the J [as a distinct letter], JAM [is written as] I AM." Note also that the key words are written in all caps, just as in Exodus 3:14.
And God said unto Moses, I AM THAT I AM: and he said, Thus shalt thou say unto the children of Israel, I AM hath sent me unto you.
It turns out that will.i.am of the Black Eyed Peas also has a "jam" connection:
Joints have appeared here before, in "Sympathy and dice" (October 2025), in connection with these lines from a Tom Petty song:
So let's get to the point, let's roll another jointAnd let's head on down the roadThere's somewhere I gotta goAnd you don't know how it feelsYou don't know how it feels to be me
The song's repeated emphasis on how it feels "to be me" is a link to "I AM." Tom Petty also has a "jam" song, again with a link to "me":
That's a black-and-white photo colorized to make the eyes blue.
In "No escape from coincidence" (October 2021), where I first discovered that I share a name and birthday with will.i.am, I wrote:
Years before learning that, I had come up with the band name (every kid comes up with band names) Blue-Eyed Bees, which was inspired by two Sugarcubes songs ("Blue Eyed Pop" and "Bee") and was supposed to be a pun on "how blue I'd be without you" or something. I think I still have some of the album cover art. Never realized the similarity to “Black Eyed Peas” until just now.
I don't still have any of the album cover art, but I remember what it looked like: a close-up black-and-white photo of a bee's face, photoshopped to make the eyes blue. Here's a quick and dirty re-creation:
That design was in part an homage to this book cover:
Transformation is a Latin calque of the Greek metamorphosis. One associates that word with butterflies, but bees do it, too.








