One part near the beginning of the ad which was trying to imply that the candidate, while an alumnus of one university, showed cryptic but troubling signs of loyalty to its traditional rival. It was ridiculous, meaningless stuff -- the equivalent of accusing a Harvard man of disloyalty for keeping a pet bulldog -- and was confusing to anyone who wasn't intimately familiar with the iconography of the two schools in question and their traditional rivalry. I can't remember the details of the accusations, but I believe the two schools were Brigham Young and the University of Utah (likely influenced by a recent post on the Junior Ganymede, "East Coast Newpaper Notices U v. Y"). I recommended that this whole section be removed from the ad.
My other recommendation was that, near the end of the ad, there should be more shots of the candidate wearing business casual clothing. I wrote in sharpie across that part of the storyboard: "Business casual = glowie" -- meaning that such imagery would sow distrust, as people associate that kind of clothing with guys like this:
(Not business casual, I know, but it's the same vibe.)
I thought "Business casual = glowie" was an admirably concise way of making my point -- sort of like Max Fischer's "Rich kids ~~ bad?"
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