One part near the beginning of the ad which was trying to imply that the candidate, while an alumnus of one university, showed cryptic but troubling signs of loyalty to its traditional rival. It was ridiculous, meaningless stuff -- the equivalent of accusing a Harvard man of disloyalty for keeping a pet bulldog -- and was confusing to anyone who wasn't intimately familiar with the iconography of the two schools in question and their traditional rivalry. I can't remember the details of the accusations, but I believe the two schools were Brigham Young and the University of Utah (likely influenced by a recent post on the Junior Ganymede, "East Coast Newpaper Notices U v. Y"). I recommended that this whole section be removed from the ad.
My other recommendation was that, near the end of the ad, there should be more shots of the candidate wearing business casual clothing. I wrote in sharpie across that part of the storyboard: "Business casual = glowie" -- meaning that such imagery would sow distrust, as people associate that kind of clothing with guys like this:
(Not business casual, I know, but it's the same vibe.)
I thought "Business casual = glowie" was an admirably concise way of making my point -- sort of like Max Fischer's "Rich kids ~~ bad?"
2 comments:
I have never heard of the term "Glowie", so when I first saw it assumed it meant something that glows or shines.
Tying something one wears to glow (another word which means to "to shine") could be a connection to my dream of making clothes or armor for a group of people that was made out of light. Given that White also means "to shine", having glowie clothes - even if business casual - would seem to align with descriptions in the Book of Mormon of people dressed or putting on clothes or robes described as White (and sometimes directly linked to that Whiteness coming from being washing in the Blood of the Lamb).
And we know from descriptions like in Nephi's vision that quite a few people aren't going to like those people.
Your association of these people with "Rich kids" is also interesting. In my mind, this is Joseph's House - his family or children. Joseph's other name, Ausir, as I've mentioned, means "wealth, rich, fortune". So, Rich Kids would be an appropriate phrase or play on words for Joseph's Kids, in this sense. And Rich is another nickname for Richard or Dick.
Bill, you obviously don't frequent the same wretched hives of scum and villainy online as some of us more disreputable characters. "Glowie" does refer to glowing -- the idea that feds like those in the photo are so obvious that they metaphorically "glow in the dark." The verb form is also common, e.g. "He glows like the sun" to mean "He's very obviously a government agent and thus not to be trusted."
"Glowing" in this context is obviously a bad thing, but as we know -- we might call it the Hairy Asshole Effect -- lots of things that seem bad literally can symbolize something more positive in syncs.
"Business casual" means, etymologically, being much occupied or engaged with something having to do with random chance. This, combined with "glowie" in the sense of "federal agent," makes me think of the BOC album title Agents of Fortune, which includes "This Ain't the Summer of Love" and "Don't Fear the Reaper."
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