Why "Joe," you ask? Shouldn't it be "G-Eye Jay"? No, he's Joe, too.
Or is the diamond shape just a reference to one of his other nicknames?
The first HOV "diamond lane" in the US opened in 1969, the same year Jay-Z was born. Coincidence?
Doing an image search for " The Jolly Switzer " led me to a 1967 Canadian book called This Is Music . (Note, if you have to explai...
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