It’s a model I’ve never seen in America, but you see it from time to time in Taiwan. The logo is a picture of a mountain labeled “TOWN ACE.” A mountain seems like an odd logo choice for a brand with town in its name, but that’s what they went with.
Zion was originally the name of a mountain (Mount Zion) and was later applied by metonymy to Jerusalem, a town. Then in the writings of Joseph Smith it is used as a name for those who are “of one heart” (the Ace of Hearts) and for the town which those people build.
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