Saturday, June 4, 2022


Yesterday, for reasons that need not detain us, I was scanning a long string of randomly generated letters to see if it contained any meaningful words. I noticed the string “ojel” and thought, “In Spanish, that would be pronounced ‘Oh, hell!’”

Today I started reading a book I’d never read, The Seven Sins of Memory by Daniel Schacter. On page 77, I found this:

Burke and MacKay describe a person who blocked on the name of the California city Ojai (pronounced “oh-hi”), and muttered in frustration, “Oh hell.” This similar-sounding expression immediately triggered recall of the word.

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Easy Without You

This is one of the most seamless mashups I've ever heard.